Ross Shepherd
DIRECTOR OF VIDEO PRODUCTION
PORTFOLIO
Welcome to my portfolio
I’m an award winning creative leader with 18 years experience producing high-profile work for clients including Audi, BBC, and LEGO. I’ve worked across a wide range of video projects leading creative teams and working hands-on as a producer, editor and director. I'm highly collaborative and have built my career working with a diverse mix of teams in publishing, advertising and software industries.
Background
Over the years, I’ve steadily grown from hands-on video production roles to leading teams to create content for some of the world’s most iconic brands. Each step of my 18-year career has brought new responsibilities, from crafting original editorial series and big budget commercials to building an award-winning video department from the ground up.
Now, as Director of Video Production at Immediate Media, I oversee creative strategy and production for major brands like BBC Top Gear and Radio Times. My journey has been all about scaling up — leading bigger teams, delivering for higher-profile clients, and setting new creative standards.
Recent experience
Director of Video Production, Immediate Media Co, London Jan ‘23 - Present
I lead all creative video work at Immediate, one of the UK's largest publishers. My remit covers delivery of commercial and editorial video for brands including BBC Top Gear, Radio Times and BBC Good Food. My primary focus is to provide market-leading creative video output, supporting all advertising partnerships within the business. This involves leadership and day to day management of the in-house video team, along with a network of external freelancers and suppliers.
Head of Video, Immediate Media Co, London
Nov ‘13 - Dec ’22
I set up the video operation at Immediate Media Co, building a world-class team of in-house video producers, overseeing the construction of a video studio and creating a robust set of processes and pipelines for a business looking to scale its video output at pace.
Working across editorial, commercial and corporate briefs, I have led and managed the video team at Immediate for 10 years, creating a dynamic, successful team which has become known for high quality and rapid output.
Senior Video Artist, Zoe Mode Games, Brighton
Jul ‘12 - Oct ’13
Delivering creative marketing video for console games for publishers such as Microsoft, Disney and Nintendo. Creating trailers, promos, designing video branding, logo stings and shooting documentary footage. The role required an expert knowledge of Adobe After Effects, with multiple animation based projects forming the core of the workflow.
BIO
My passion for video and filmmaking has been the foundation of my career, starting out as a video editor and motion graphics designer before moving into live-action camera work, lighting and directing talent. Over time, I’ve evolved into a strategic leader, guiding multi-disciplinary teams through complex video briefs in a corporate environment. I’m experienced in writing treatments, scoping work, managing resources, and balancing stakeholder needs—all while keeping an eye on budgets and KPIs. Whether it’s a creative challenge or a technical one, my focus is always on delivering video content that exceeds expectations and achieves meaningful results.
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Team Leadership
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Creative Direction
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Video Directing
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Project Management
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Commercial Video Production
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Editorial Video Strategy
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Video Editing
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Motion Graphics
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Process Implementation
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Stakeholder management
KEY SKILLS
Commercials
BMW
BMW M Series
Online commercial for BMW, promoting their new range of M Series vehicles. Filmed at Snetterton race track. Ads featured on BMW channels and BBC Top Gear.com.
Radio Times
Don't Miss A Moment
National broadcast TV ad for Radio Times promoting their Olympic special issue.
Heinz
Seriously Good Mayonnaise
National broadcast TV ad for Heinz Mayonnaise. This was the centrepiece alongside a series of 6 30 sec online ads, featured on BBC Good Food.com.
Vauxhall Astra
Family Hatch of the Year
Filmed at Calvert Studios, this Vauxhall ad was a pleasure to direct, utilising a state of the art, fully dynamic LED lighting rig. The ad delivered in a variety of crops and lengths, featured on Vauxhall channels and BBC Top Gear.com.
SEAT
Secret Behind The Magic
One of a series of 3x 30 sec online ads promoting various features of the new SEAT Ateca. An exciting challenge to direct a young cast and find the magic within the features of the car.
Cuprinol Ducksback
How To Create An Edible Garden
A series of ads created for Cuprinol, promoting their Ducksback range of garden paints. Ads were featured across a range of social formats promoted by Gardeners’ World.com.
Baileys
Indulge In Life's Little Moments
National broadcast TV ad for Heinz Mayonnaise. This was the centrepiece alongside a series of 6 30 sec online ads, featured on BBC Good Food.com.
Radio Times
Christmas Always Starts With Radio Times
National broadcast TV ad for the Radio Times flagship Christmas issue.
Testimonials
Chris Taylor
Communications and Commercial
Marketing Director, News UK
Ross is that rare breed – a deft manager and a skilled practitioner who can keep a view on the big picture while all over the detail. He has a flair for understanding – and developing – a brief, and always comes to the table determined to add value. His technical abilities speak for themselves – but beyond that, his ability to understand brands and create content which sings to those very particular brand values is a joy to watch.
Sarah Doran
Head of Communications, Websites and Social Media, BBC
I worked with Ross across numerous video projects during my time at Immediate Media and always came away with at least one new skill and deeper insight into the world of multimedia content creation. We collaborated on everything from podcasts to live streams, junket interviews to mini documentaries and more. Ross was both a mentor and colleague, a patient teacher and collaborative creative force, who was always open to new ideas.
Martin Newing
Product Owner, Electric Square
Ross is an incredibly talented and driven individual, with a genuine passion for his craft. He could always be relied on to deliver, even on the tightest of schedules, and never sacrificed on quality in order to do so. It was an absolute pleasure and a privilege to have had the
chance to work with Ross, and I very much hope I get the opportunity to do so again in the future.
Michael Parsons
Head of Product, SSRN
Ross is a pleasure to work with - creative, hard working, and extremely good at dealing with a broad range of stakeholders, from commercial clients, brand talent, or senior editors. Ross and his team never disappoint, whatever the brief - from a complex, live TV-style cooking format for Good Food, to gardening how-to films with the Gardener's World team. Ross is a star, and would be an asset to any organisation that cares
about broadcast quality video. As well as his great
creative skills, he's particularly good at taking the
initiative and keeping an eye on the bottom line - a great person to have running a team.
Industry awards
BEST USE OF VIDEO
‘The Best Ever’ Radio Times
AOP AWARDS
(2024)
TV BROADCAST OF THE YEAR
‘My Garden, Alan Titchmarsh
Garden Media Guild Awards (2019)
BEST CONTENT TEAM
Imagine commercial video partnerships
The Content Marketing Awards
(2019)
OUTSTANDING CREATIVE
'Secrets Behind The Magic', SEAT
IM AWARDS
(2016)
BEST ADVERTISER IN VIDEO
‘Upgrade Your Mayonnaise’ Heinz
DigiDay Europe Awards
(2017)
MEDIA BRAND OF THE YEAR
Editorial & Marketing video, Radio Times
British Media Awards
(2018)